Eye-Tracking Study
Published 13 Sep 2004
The Poynter Institute published a fascinating eye-tracking study last week, that shows how users see and use news sites.
It’s nice to see some actual research done on this— it’s commonly understood that readers look at the top left of the page first, but these are the first actual numbers I’ve seen.
The part about text size is interesting— people tend to scan pages with larger type and read pages with smaller type more carefully. Also the larger the size disparity between a headline and a blurb, the less likely the readers were to read the blurb.
There is a lot more there that I haven’t digested yet. It’s nice to see science meet the web, though, especially for this ex-scientist.
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In: Margarita on the Rocks
This section contains all the rants and most of the fun posts. It’s the kind of stuff we would talk about if we went to the bar for a drink. I may be full of it when I post things here, so take it with a grain of salt.
Coffee at my Desk
Carbon offsets! Just what I always wanted!
I’ve been besieged at work with what seems like a million different “opportunities” for donating to someone’s pet charity of choice this holiday season. However, when I give, I like …More »
