The online playground of Andrea Schwandt-Arbogast:web design, university web development, animals, books, and other slices of life.

Lead with the Need

Gerry McGovern hits on a pet-peeve of mine and gives a great example of how internal needs may not work for your customers in Choose Customer Words, Not Organization Words. I love how he blasts the idea of publishing press releases on the home page, and scorns the “self-congratulatory waffle”. I’d also add “Welcome to the ___ Department Web Site” to the list of phrases that need to die…

Commentary

1

Elaine Nelson writes

May 26 at 09:04 AM #

Indeed.  I just sent that along to somebody here.  It might end up making more work for me (vs. copy/paste), but OTOH, could make our site better!

2

Elaine Nelson writes

May 26 at 09:29 AM #

And thanks!  Article was well-received and we’re changing how we work.
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