Lead with the Need
Published 24 May 2006
Gerry McGovern hits on a pet-peeve of mine and gives a great example of how internal needs may not work for your customers in Choose Customer Words, Not Organization Words. I love how he blasts the idea of publishing press releases on the home page, and scorns the “self-congratulatory waffle”. I’d also add “Welcome to the ___ Department Web Site” to the list of phrases that need to die…
In: Coffee at my Desk
This is the section that contains all of my professional articles — serious, no-nonsense stuff that you may need caffeine to get through.
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Commentary
Elaine Nelson writes
May 25 at 11:04 PM #
Indeed. I just sent that along to somebody here. It might end up making more work for me (vs. copy/paste), but OTOH, could make our site better!
Elaine Nelson writes
May 25 at 11:29 PM #
And thanks! Article was well-received and we’re changing how we work.
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